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In the UK, air shows are the second most attended outdoor event after football with 10-12 million people attending. During The Blades' first display season in 2006, they displayed live to more than five million people across Europe and more than 200 million more saw The Blades across all forms of media.

The Blades are currently a blank canvas with the naming rights, branding of all four aircraft and display programme available to a sponsor. Professionalism, excellence, vision and trust are just some of the Team’s core values; by aligning yourself with The Blades your brand will be associated with their image, quality and values.

Click here to watch the DVD (Windows or Mac) (takes 40 seconds to download) and click here to read more.

 

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Values

What do 2Excel and The Blades stand for?

Unique Capabilities

Setting 2Excel apart

World-class display team

Who are The Blades?

 

BRAND ASSOCIATION


Inspirational to watch, The Blades are a world-class Team. The Blades’ audiences aspire to do what they do and to have done what they have done. The Blades’ brand value is growing rapidly, driving media-led reporting in national newspapers, lifestyle and specialist magazines and on TV.

AIR SHOWS


In the UK, air shows are the second most attended outdoor events after football. Audiences cut across demographic and socio-economic divides joined by the love of flying. In 2006, The Blades displayed at 50 air shows in front of over five million people throughout Europe enthralling all who saw them. Two hundred million more saw them through regional reporting in all forms of news media.

BESPOKE HIGH PROFILE OCCASIONS


After The Blades’ debut in front of 500 international celebrities at the Beckhams’ pre-World Cup Party, they displayed in Cannes for the International Advertising Festival and at a concert at Balmoral in honour of The Queen’s 80th Birthday as well as the 2007 Bahrain Grand Prix. Televised, they raced cars for Fifth Gear, entertained adults in Celebrity Daredevil, thrilled teenagers at Channel 4’s T4 on the Beach and amazed children through Blue Peter. Their coverage would have cost £13million.
Next year’s strategy could be driven by you.

FACE TO FACE MARKETING


Flying with The Blades is a once-in-a-lifetime experience: a serene, awe-inspiring adventure that makes our passengers open minded and receptive. With liveried aircraft and branded video memories, our impact is unforgettable and viral. Our corporate events are an immensely powerful direct marketing tool.

MERCHANDISING


At your chosen air shows and at private events, the opportunity for the audiences to meet the stars of the show gives you direct access to your consumer.

INTERNAL COMMUNICATIONS


Flying with The Blades can be a reward or an incentive for a sales force, a memorable vehicle for internal communications and an unforgettable personnel development tool. We can enhance your performance and strengthen the bonds in your team.

 

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